Spend your programmatic budget only where it performs

Maridion builds and runs your programmatic advertising campaigns. AfterBid, our publisher intelligence, studies your brand, checks every site before launch, then steers your budget to what works

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Consumer tech/Smartphone launch · UK

Sent to DSP

Publishers in plan

evidence

510of 26,400 scanned · 1.9%

Reading the briefConsideration · UK · display and video1 brief
Scanning publishersLive ad setup, supply files and page context26,400
Matching to the briefAudience, context and formats3,640
Tracing supply pathsEvery hop declared, resellers flagged2,110
Checking qualityViewability, invalid traffic, measurability960
Building the planTiered by fit, price and evidence510

MTMaridion traderApproved the plan Approved

How AfterBid builds a plan

On average, less than half of programmatic spend becomes a qualified impression

The best-performing advertisers choose the right sites to buy and keep checking them for the whole campaign. Less of their budget is lost to fraud, ads nobody sees and low-quality sites.

Maridion curates what goes into the buy. AfterBid keeps checking it while the campaign runs.

% of programmatic spend that reaches a fraud-free, measurable, viewable impression on a genuine site

Top-performing advertisers54.0%

Market average43.3%

Lower-performing advertisers32.1%

22 pts is the gap between the best and weakest advertisers in spend that reaches a qualified impression. Lower performers lose 38% of spend to fraud, unviewable ads and made-for-advertising sites. Top performers lose 19%.

Source: ANA Programmatic Transparency Benchmark, Q1 2026, US advertisers (published 27 May 2026). A qualified impression is fraud-free, measurable, viewable and not made-for-advertising.